Into the Woods

Hiddel (also Hidel, Hydel) is an old Northumbrian word meaning a place of protection, a sanctuary, a secret place. The better known Brock is from the Celtic for Badger.

Hiddel Brock Wood is a peaceful ancient woodland, in the wilds of Northumberland, England's northernmost county. It is a sanctuary, not only for dear old brock, but for all the wildlife and trees within it. It's also a sanctuary for our family; a place where children can be wild and free with a love and respect for the natural world. 

Nothing is more magical than nature, and the magical world of Hiddel Brock Wood has inspired children's books, toys, designs, poetry and wildlife art. Through these, we hope to share this world with you.


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Our Values

All our books, toys and art are inspired by the nature and wildlife in Hiddel Brock Wood, and are largely for children. Protecting our woodlands and the wider natural environment for future generations of wildlife and people is at the heart of everything we do.


We handmaking products ourselves, we work with UK based independent suppliers to make our bespoke range of toys and storytelling accessories to our high environmental standards. These are all made in the UK from natural materials, organic and locally sourced where possible, and UKCA tested.

The first edition of our first book is printed on demand domestically using digital printing. Compared to traditional printing, this reduces supply chain waste and greenhouse emissions, and conserves natural resources. Our print-on-demand books are printed in the UK and domestically for customers outside the UK. Our print provider also prints in the US and Australia and has a global network of printing facilities to ensure that books are always printed as near to the end customer as possible to reduce the environmental impacts of shipping.


Whilst this edition is still available for global customers, we have now moved to an even more sustainable print format for our UK books. These are printed in the UK using vegetable based inks on 100% natural recycled, unbleached, carbon-neutral paper. They are unlaminated and uncoated so entirely plastic-free. Whilst these are more expensive to produce, they are sold at the same retail price as the first edition as we strongly believe that sustainable options need to be accessible and mainstream.

Our clothing is GOTS certified organic cotton and produced sustainably using renewable energy throughout the supply chain. All clothing can be returned at end of life to be recycled into more clothing: truly organic, sustainable, circular fashion.


Our income allows us to continue to conserve and protect Hiddel Brock Wood. In addition, at least 1% of revenue (sales) is donated to British wildlife charities. We have donated to Cuan Wildlife Rescue ( registered charity number 1096812), Secret World Wildlife Rescue ( registered charity number 4672215) and the Bat Conservation Trust (Registered charity no 1012361)  

Read more.


Reading for pleasure has a dramatic impact on educational outcomes, wellbeing and social mobility (Book Trust), but not all children have access to books at home. Around 380,000 children in the UK don't have a single book of their own (National Literacy Trust). 


Hiddel Brock Wood works with child poverty charities to get more books in the hands of disadvantaged children and improve their educational outcomes, wellbeing and social mobility. We have donated books through Family Gateway (registered charity number number 1144453) and The Children's Book Project (registered charity number 1183092).


Hiddel Brock Wood has been recognised by Let Toys Be Toys for doing the right thing by our children, providing a place to shop where adults and children can enjoy choosing books, toys and clothes without unwelcome sexist messages. Smashing gender stereotypes.